Optimizing Human
Potential

OPTIMIZING
HUMAN POTENTIAL

Alex HAS BEEN FEATURED IN

Who Is Alex?

Alex Atwood is a multifaceted, purpose-driven leader with more than 20 years of experience as a serial entrepreneur who helmed four startups in the hospitality and staffing space. He’s also a coach in the emerging psychedelics field whose focus is on optimizing human potential. Other roles include podcaster, public speaker, angel investor in firms that help build a better world, and philanthropist with a soft spot for owners and operators of family businesses.

My Startups

GravyWork

GravyWork connects hospitality businesses to an experienced on-demand workforce.Our streamlined staffing technology serves DC, Virginia, Maryland, and Central FloridaWe partner with our talent, clients and the community to create opportunities for growth and mutual success.

Sanistaff

Sanistaff was my response to the COVID-19 pandemic. This service connected businesses with disinfection technicians and supplies which allowed them to keep serving customers safely. Sanistaff also provided disinfection training and employment to displaced hospitality workers.

Hospitality Training Institute

I founded this school to provide skills & experience to new hospitality professionals. Students received training from professionals with extensive experience in the hospitality industry. 

HTI was involved in the Virginia Hotel & Lodging Association (AH&LA) and The National Restaurant Association (NRA)

Penguin Services Group

Penguin supplied trained professionals to private events, hotels, caterers, and managed food service providers. Our services encompass staffing, training, and executive search services for the hospitality industry.

Penguin Service’s talent base served as the foundation for my other staffing startup, GravyWork.

Testimonials

I’ve recently started listening to his amazing podcast! I get new perspectives on concepts and principles allowing me to see and understand myself, others, and the world in a whole new way. Every episode leaves me feeling so happy, warm and at ease. Can’t wait for more!
David Schek
David Schek
Podcast Listener
Alex's Alchemist Lounge is a great source of smart and unvarnished advice! He is a fantastic host with a wealth of experience and great stories to share! I learn new things every time I listen to his podcast.
Berry
Podcast Listener
Alex is an amazing speaker. I notice his ability to connect with his audience several years ago while speaking to a group of adults with major barriers to employment... He joined our group with his “I Can Do” theory (Investigate, Currently, Aim, Number, Date, Outcome), and inspired this small group of women to “Plan Your Work and Work Your Plan”. We truly appreciate Alex taking the time to motivate and inspire our JumpStart 2 Success participants.
Jamilah
Washington Literacy Center

Testimonials

I’ve recently started listening to his amazing podcast! I get new perspectives on concepts and principles allowing me to see and understand myself, others, and the world in a whole new way. Every episode leaves me feeling so happy, warm and at ease. Can’t wait for more!
David Schek
David Schek
Podcast Listener
Alex's Alchemist Lounge is a great source of smart and unvarnished advice! He is a fantastic host with a wealth of experience and great stories to share! I learn new things every time I listen to his podcast.
Berry
Podcast Listener
Alex is an amazing speaker. I notice his ability to connect with his audience several years ago while speaking to a group of adults with major barriers to employment... He joined our group with his “I Can Do” theory (Investigate, Currently, Aim, Number, Date, Outcome), and inspired this small group of women to “Plan Your Work and Work Your Plan”. We truly appreciate Alex taking the time to motivate and inspire our JumpStart 2 Success participants.
Jamilah
Washington Literacy Center

In the Media

The Alchemist Lounge

Articles

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