Optimizing Human
Potential
OPTIMIZING
HUMAN POTENTIAL

Who Is Alex?
Alex Atwood is a multifaceted, purpose-driven leader with more than 20 years of experience as a serial entrepreneur who helmed four startups in the hospitality and staffing space. He’s also a coach in the emerging psychedelics field whose focus is on optimizing human potential. Other roles include podcaster, public speaker, angel investor in firms that help build a better world, and philanthropist with a soft spot for owners and operators of family businesses.
Opportunities for Collaboration
My Startups
GravyWork
GravyWork connects hospitality businesses to an experienced on-demand workforce.Our streamlined staffing technology serves DC, Virginia, Maryland, and Central FloridaWe partner with our talent, clients and the community to create opportunities for growth and mutual success.


Sanistaff
Sanistaff was my response to the COVID-19 pandemic. This service connected businesses with disinfection technicians and supplies which allowed them to keep serving customers safely. Sanistaff also provided disinfection training and employment to displaced hospitality workers.
Hospitality Training Institute
I founded this school to provide skills & experience to new hospitality professionals. Students received training from professionals with extensive experience in the hospitality industry.
HTI was involved in the Virginia Hotel & Lodging Association (AH&LA) and The National Restaurant Association (NRA)


Penguin Services Group
Penguin supplied trained professionals to private events, hotels, caterers, and managed food service providers. Our services encompass staffing, training, and executive search services for the hospitality industry.
Penguin Service’s talent base served as the foundation for my other staffing startup, GravyWork.
Testimonials



Testimonials



In the Media
The Alchemist Lounge

042: How to Unlock the Abundance in Your Life with Brandon Beachum
If you feel stuck or you feel like nothing seems to be going your way, stop looking for reasons outside – and start looking within

041: Mastering Microdosing with Paul Austin
The use of psychedelics allows for healing and transformation. However, a lot of people shy away from it primarily because of the stigma associated with

040: Transforming Healthcare Through Digital Therapeutics with Lyle Maxson
Imagine a world of virtual reality where people are healed of their illnesses and any kind of pain is gone. We’re no longer far from

039: How to Access the Frequency of Your Heart with Ana Maria Badila
We are all divine beings embodying a human experience and in order to attain that enlightenment, the body, mind, and heart have to align with
Articles

Why Adderall addiction is a wakeup call for Corporate America
Will Manidis, who co-founded a company that’s using data to make healthcare more transparent, connected and equitable, recently tweeted about the insanity of society being

More grownups are buying toys to capture childhood memories
We are all kids at heart. So it may not come as a surprise that scores of adults are buying toys – a fascinating consumer

The maddening ubiquity of tipping at the point of sale
Tipping can be downright awkward these days, which a recent article with tips on tipping made abundantly clear. You could be in a bakery where

Psychedelics show promise for treating binge eating disorder
Psychedelics are becoming increasingly popular in the medical field for their therapeutic effects. These substances offer a new perspective on mental health disorders that have